Cancer Insurance Information

Top American supplemental health insurance provider, Aflac, has announced its hopes that holiday shoppers will spread the word about the insurer’s efforts to raise money for the battle against children’s cancer.

The Georgia-based insurance company is using social media such as Twitter and Facebook, in addition to entertainment- and location-based platforms such as Foursquare and GetGlue to help in its efforts to raise $1 million for the Children’s Healthcare of Atlanta’s Aflac Cancer Center and Blood Disorders Service. According to the US News and World Report, that institution is one of the leading five in the country.

Michael Zuna, the Chief Marketing Officer and Senior Vice President of Aflac, said that “We’re going all out to improve treatments for kids with cancer and to help find a cure.” He explained that as these social platforms have the natural ability to allow a message to go viral, its use not only encourages individuals to get involved in the charitable effort, but it also allows the word to spread quite widely so that many others will join in as well.

For each of the following actions, Aflac will donate $1, up to a maximum of $1 million to the Aflac Cancer Center and Blood Disorder Service:

• Check in at GetGlue.com for NBC’s Macy’s Thanksgiving Day Parade coverage
• Check in at Foursquare when visiting any of Macy’s department store locations between November 24 and December 24, 2011
• Post an image related to the promotions supporting the charity at facebook.com/aflacduck
• Retweet an Aflac Duck (@aflacduck) tweet about how to join in the effort against kids cancers.

Related posts:

1. Aflac takes on three year grant renewal to support childhood cancer research and treatment
2. Important deadline for California children’s health insurance
3. The role of family caregivers in cancer patient care

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